But this paragraph really frustrated me:

MEC is launching bikes stores and a full bike line soon. This is controversial not because of the manner in which the bikes are made but rather in how MEC’s service and pricing model may potentially undercut local dealers.

This speaks to my usual frustration with the Ethical Sourcing blog, which too often seems too nice for its own good. MEC should not apologizing for offering a superior service at a better price, especially if all it proves is that you can do the right thing and still keep prices low.

Besides, while MEC will undoubtedly steal sales in midrange bikes from some smaller stores, I suspect that if people need to buy something more elaborate, they will still go to a traditional bikeshop. Where MEC has the real potential of stealing sales is from the Wal-Mart’s and Canadian Tire’s of the world: places which sell lots of bikes, usually of dismal quality, for not too much money. The challenge for the co-op will be to compete with them, overcoming their advertising and brand advantages, matching or  beating the chains on price and beating them in service and product.

One reason for some of the failing grades: lack of funding for cycling. From the Ottawa Citizen:

[F]our years ago, funding for cycling came in at $400,000 per year and out of all commuters, two per cent rode bikes. Funding for cycling is now zero, and Mr. Doucet said it’s no surprise that cycling rates are stagnant “while other cities have caught up to Ottawa and are passing us.”

You can take a look at how your councillor is doing here.